RTI serves as the Administrative Coordinating Center for the initiative, providing external strategic communications, secondary and formative research, branding and message development, web design and development, UX research and usability testing, digital storytelling, and community engagement to solicit patient and stakeholder input.
How do we disseminate information on Long COVID and the Initiative’s research findings?
The RECOVER website and brand provides a cohesive experience for users to learn about Long COVID, how the research is progressing, and serves as the government’s “one stop shop” for all things on Long COVID.
Rapidly created the overarching RECOVER brand, website, and supporting materials to quickly disseminate information to researchers and the public on this highly visible public health initiative. Pivoted overall strategy to respond to users’ voices by expanding the research section, resulting in a seven-fold increase in visitor traffic.
As the Creative Lead for this initiative, my team and I created the brand and visual identity while also working in tandem with the UX Research team and content strategy team to create the website.
As the main UI and UX designer for the site, I work closely with the engineering team and product manager to rapidly launch iterations of the site while tracking schedules and performing quality control.
The approach for this project was based around the double diamond method of discover, define, develop, and deliver. The rapid timeline has made this a truly collaborative effort across the internal team.
How do we define what people need to know about Long COVID and the RECOVER Initiative?
With limited time, the team began a quick research sprint. I began by building my knowledge in the health domain and analyzed existing COVID-specific and general health and medical sites. The research team performed search and social media listening.
Key research findings from the discover phase were used to plan the overall strategy. From this, we worked as a team to define the primary and secondary users, build an understanding of the user’s needs, created an approach around the site content and functionality, and set success metrics.
The primary users of the site are people impacted by Long COVID and researchers. The priority needs are legitimizing the patient’s experience, letting both researchers and patients know how they can contribute to the Initiative, and providing information and resources on Long COVID.
I quickly explored different solutions for the initial landing page using medium fidelity wireframes. Feedback was collected and iterated on from the internal team. I closely collaborated with the content strategists to help define structure and length of text blocks on the page. The final wireframes relied on industry standards and best practices to create the most optimal solution within the time constraints.
As the high-fidelity final wireframe was being put together, user inputs were provided on the imagery selection and the research team performed message testing.
Due to the quick rollout of this Initiative and to be responsive to the clients’ and the publics’ needs, the website is being rolled out in phases. After the initial launch of the landing page, I quickly shifted to new priorities based on feedback. The overall information architecture was adjusted resulting in a new Research section to address the needs of both researchers and the public. At this stage, my team also did a full accessibility check on the site and passed along the findings to the engineering team.
Throughout the initial launch and subsequent phases, I’ve worked closely with the engineering team. A web style guide was created, and I used Adobe XD’s prototyping tools for successful handoff to the engineering team. New features and updates are continuously being added to the site.
In tandem with the designing the new site, I was also leading the creation of a logo and the visual identity of the RECOVER Initiative.
The logo mark combines the COVID virus with a road to represent the journey forward towards recovery or the road to resilience for people suffering from PASC or Long COVID. Visual elements and colors were selected to convey hope as people struggle with this difficult condition.