I serve as the Creative Lead for this Initiative overseeing the design of the main website, the brand, and visual identity. I am the primary UI/UX designer and work closely with content strategists and the research and engineering teams to rapidly launch iterations of the site which are informed by user testing and overall product strategy.
Overview of tasks and accomplishments:
The RECOVER website and brand provides a cohesive experience for users to learn about Long COVID, how the research is progressing, and serves as the government’s “one stop shop” for all things on Long COVID.
How do we disseminate information on Long COVID and the Initiative’s research findings?
The approach for this project is based around the double diamond method of discover, define, develop, and deliver. Initially, we had a rapid timeline of 2 months to create the site and the brand which made this a truly collaborative effort across the internal team.
Our primary users are the general public who may have (or had) Long COVID and the scientific research community. When performing user testing, we include both groups and find the common threads between their different needs.
The initial site was built to meet the needs of stakeholders, we are now pausing to do a full site audit and additional user testing. Content is being reviewed for consistency and plain language, and I’m performing a heuristic evaluation of the overall UX. At the same time, I’m addressing some immediate needs based upon feedback to lightly redesign the homepage.
Moving forward, I’m planning on building a robust design system that will increase efficiencies and to share this with the other two organizations with sister sites so there is a cohesive digital experience.
In tandem with the designing this site, I also led the creation of a logo and the visual identity of the RECOVER Initiative.
The logo mark combines the COVID virus with a road to represent the journey forward towards recovery or the road to resilience for people suffering from Long COVID. Visual elements and colors were selected to convey hope as people struggle with this difficult condition.